What can a Marketing Consultant offer to a Business? What do Marketing Consultants bring to a table?

1- External analysis to determine threats and opportunities.2- Internal analysis to determine weaknesses and strenghts.3- identify the proper startegy to adopt

Marketing consultant ll first create or redefine marketing strategies, plans or mix. after developing strategies he ll monitor implementation and result of these strategies and ll recommend further if needed.

promote the business marketing by getting new customers and sustaining the existing customers

Thank you for your questions, in my point of view that they will focus on SWOT analysis mainly.

marketing consulatant focus on the following :

1-to a sure the company image.

2-to asure that the company reach the targeted  people  in the right way 

3-create idea make the company share with society

4-improve the marketing plans in and out 

5-approved the budget 

Marketing consultant work to make sure that the business is getting the exposure that it needs in order to become and stay successful. Without a marketing consultant, the business is going to find that it is completely up to them in order to make sure that their business name is getting out there.

Actually the word consultant means someone who advises people in a particular subject, and this advice came from his/her exposure in a lot of field and business, so he/she looks to the business from different angles, not from the regular view, so the consultant should tell

• 1-      Us our situation and position now in the Market or our chances to penetrate a particular Market.  
• 2-      To make sure all departments in the company work for the same purpose.
• 3-      He/she would analyze the Market to insure that the main Goal can be achieved.

• 4-      he/she would deliver a marketing plan based on the company resources to achieve the Goals, and put a suitable Measurements and KPIs to optimize the business environments    

A marketing consultant will bring to any company a non biased fresh marketing advice based on Internal situation Analysis and External Situation Analysis (SWOT), as part of research. He/she will work based on an identified or defined problem to which he/she is supposed to find a solution. Sometimes, the problem is not yet identified, let alone defined.

He/she will have the advantage of not being bound by existing (or new) corporate or business culture and its expectations and long traditions. He/she will not (should not) concentrate on what management WANTS to know but rather on what it NEEDS to know, in order for it to translate its marketing efforts into positive outcomes in alignment with existing (or newly suggested) marketing strategies.   

I AM WORKING ON THIS SUBJECT NOW A DAYS,,,, AGREED WITH ALL HERE.

i believe the answer to your question is solutions.we hire consultants to offer us solutions or guide us to achievable solutions to problems we hired them to resolve.

New strategy and approach which is fresh and not as stagnated as the routine marketing approach - Of course it should be researched - tried and tested, If so thats a valuable asset to bring to the table.