أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
i believe they are the customers.
Unofficial policy makers are those who have influence on the senior management. It can be board of directors, customers/clients, and as Zafar mentioned sometimes family members of senior executives..
Internal and external customers.
THE WIVES OF CEO,,, SOME FRIENDS ,, SOME TIME LADY SECTERIES DO THAT,, SOME CEO DRIVERS CAN INFLUENCE,,