What are the purposes of visual merchandising?

The primary purpose of visual merchandising is to attract customers that leads them to check-out counters. TO ACHIEVE TARGETED SALES.

the purpose of visual merchandising is to encourage the costumer to buy the product.

responsible for merchandising, dressing up the mannequins, filling the garments in the shop, arranging the window to attract the customers, organising and keeping appropriate products on display, design lighting and color range of merchandise, arrange showcases, clothes racks, counters and display fixtures work as part of a merchandising team that may include advertising and promotion staff, promoting product sales.
and of course having fun..))