What Is The Top Criteria to Consider When Evaluating Your Advertising Agency?

A portfolio is vital in any business and this is certainly the case when viewing an advertising agency. If the agency has worked with many clients previously and can demonstrate the success their campaigns brought to the company then it is much more appealing.

Other criteria to look at:

1. Rates they charge

2. Talent and Functional Expertise

3. Size of the agency

4. How personal is the service

5. Industry/Category Expertise

6. Creativity

7. Innovative and/or Technologically Advanced

NICE ANSWER BY SMART MAN PATEL............AGREED