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VIP Customers are looking for bespoke service that is tailor to there specific needs. For example when a VIP customers walks through your door, he or she are looking for that special touch, whether that is greeting them by Mr or Ms so-and-so, taking them in to that special room, having a special item put aside especially for them, without them even knowing, offering them something to drink or better yet knowing what they like and having it on hand already. VIP service is a state of mind, you either know how to do it or you don't. You yourself must be VIP, it how you dress, speak, conduct yourself and your knowledge not just about the product, but about all that is important to your VIP customer and then some...Get the picture?
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Personalize service, from senior management from the store, starting from the entry till checkout.
Besides the obvious good services, VIP customers expect to be surprised with excellence
QUALITY AND VARIETY FOR THE PRODUCT
V.I.P treatment :)
VIP customers expect the highest degree of exclusivity from luxury stores as this provides them with a sense of prestige. In this sense, exclusivity can be provided in form of limited edition collections or even bespoke products. It is also important that these products are unique and expensive so as to ensure the brand s not diluted. No luxury customer wants a product with a high market saturation rate. Depending on the kind of customer in question, the good can be either conspicuous or inconspicuous. This refers to the extent to which the brand name (an indicator of the products prominence) is easily visible to others.
Overall, VIP customers seek a unique experience that makes them feel like part of a heritage or community. This can be communicated and achieved with the proper curation of well-strained frontline staff, great ambiance and visual merchandising
