أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Consumers have come to expect a certain level of innovation and customization which will overcome the defects in current market products. Creating a brand by setting a high standard in the product creates a monopoly in the market. Branding is as much about controlling perceptions of your products as it is making sure that people are buying the product in the first place.
