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What are the job responsibilities of a PR agent?

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تم إضافة السؤال من قبل Ghada Sameer , Project Manager and media executive , CQA
تاريخ النشر: 2014/07/09
Ali Alghanim
من قبل Ali Alghanim , Customer Support Representative , Saudi British Bank

The role is very varied and will depend on the organisation and sector. Tasks often involve: - planning, developing and implementing PR strategies; - liaising with colleagues and key spokespeople; - liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email; - researching, writing and distributing press releases to targeted media; - collating and analysing media coverage; - writing and editing in-house magazines, case studies, speeches, articles and annual reports; - preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes; - devising and coordinating photo opportunities; - organising events including press conferences, exhibitions, open days and press tours; - maintaining and updating information on the organisation's website; - sourcing and managing speaking and sponsorship opportunities; - commissioning market research; - fostering community relations through events such as open days and through involvement in community initiatives; - managing the PR aspect of a potential crisis situation. -etc :)

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