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Best practices dictate that content should be scheduled according to the surfing habits of your influencers on social media.
Having said that an information overload on social media can be annoying for followers on social networks, content needs to be carefully curated, created and aggregated.
Reduce content through email marketing and increase engagement not posts on social networks. Remember your brand is not a product or service, when you engage on social networks, you brand is a real person with likes, dislikes, habits and most importantly has a daily life with emotions.
This is especially important in today's marketplace. I have found that it is important to schedule interactions. Using software that schedules interactions is the best course of action to make sure customers are not innundated with information. companies should not make more than3 Facebook or Twitter posts a week and should make sure to target those posts well rather than use these platforms as mass marketing devices
