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Your sales team will be separated into retention and acquisition. Do you think this is a good or bad strategy?

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تاريخ النشر: 2014/07/22
joeffrey dones
من قبل joeffrey dones , Database Support Analyst 2 , IMS HEalth

I would say this is a GOOD idea, simply because the retention team will be more focused on how to retain or keep your clients. They can create programs like loyalty awards and different strategies on how the company can retain ther customers.

 

On the other hand, the acquisition team will be more focused on their target markets, they can design programs that will entice the population on why they should get your services.

 

Separating both acquisition and retentions team is actually a sign of growth for the company.

IRPHAN GHANI
من قبل IRPHAN GHANI , Senior Management , A

It's a long term good strategy with focused approach and clear objectives.

sagar uparkar
من قبل sagar uparkar , Manager , Icici Bank

In my opinion, it is difficult to say whether it is good or bad strategy.  When sales person deals with the customer he/she usually create emotional bounding to customer. In regard to do sales, one should very well understand customer. So if sales team will be separated as retention team  and acquisition team there may be possibility that retention team will not be aware the taste of customer. But if a person who attained the customer will try for retention for customer then that will be more successful since he is already aware the taste of customer and also customer can easily recall the candidate.

 

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