أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
what is term to be use in business?
The word raise is inappropriate, and probably the word improve would be correct. Buisness strategy shall be improved through critical analyses of past and present performances including market condition for better forecast.
To your second question, use realistic terms for good buisness.