Does your company have a Blended Marketing Strategy?

Dear Sir, i'm working for a french company we sell cars by internet but we have18 concessions in France and10 in Germany, the strategy is in majority by internet (e commerce) but we can see by a traditional strategy with good campaigns our results increase.
By a traditional strategy we can target at with more precision the market (customers,...) best regards

Actually the Blended Strategy subject is totally belong to the part of Marketing Strategy and its always uses in multinational and multi-dimentional companies.

"With many audiences spending a substantial amount of time online, any influencing/ connecting/ engagement, a company wants with this audience has naturally got to be online" I disagree with this statement.
The way in which a company engages its target audience has to be balanced.
Much of the influencing, connecting, and engagement is done at a sub conscious level.
People are more likely to remember your brand if you can appeal to their 5 senses.
Product placement is VITAL.
For example, Coca Cola makes contracts with restaurants to only sell Coca Cola products.
Coca Cola send the restaurant promotional materials to place throughout the restaurant.
A person walks into a restaurant.
What's the first thing he sees? A Coca Cola poster.
So he/she orders a hamburger.
What are they going to drink? A Coca Cola product.
At this point you're not only advertising Coca Cola, you're creating an experience.
This experience appeals to their sense of sight, smell, taste, etc.
This pleasant experience eating a hamburger and drinking Coca Cola is being ingrained in the back of their mind.
From this point, any time they go to the grocery store, a restaurant, a football match, they're going to drink Coca Cola.
I'm reminded of the term "hedonic utility" a person bases his next decision by measuring the units of pleasure and pain.
Although a person may be following the Pepsi twitter account when they go to a restaurant they're more likely to remember Coca Cola.
Because taste, sight, and smell outweigh what Pepsi tweeted that morning.
I am more likely to buy a MAC computer because I went into their store and played around with an Ipad than by following their twitter account.
Both online and offline marketing are crucial.
But they should be balanced.

Well, in today's context...
doesn't everyone have a blended marketing strategy? The question is not really whether a company has a 'blended' or 'integrated' marketing strategy or not, but rather whether in today's world, a company can afford not to have one.
Though that is completely a function of the market they operate in, their category, product & brand portfolio & most importantly their Target group(s).
With many audiences spending a substantial amount of time online, any influencing/ connecting/ engagement, a company wants with this audience has naturally got to be online, while actual offline influencing is more at the retail level.