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Retail sales are finished goods and services sold to either consumers or businesses. Retail products are at the end of the supply chain. The beginning of the supply chain are commodities or other raw materials. The middle of the supply chain is wholesale sales. These are the goods and services sold to businesses that create the final retail products.
The official measure of broad consumer spending patterns based on the retail sales of consumer durables (goods that usually last more than three years) and consumer nondurables (that usually last less than three years).
Shareholders usually want to see the retail sales going up (which usually translate into higher corporate earnings). Bondholders favor declining retail sales that signal a slowing economy, lower inflation, and increase in bond prices.
