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What is the difference between sales and business development? Is it recommended to include responsibility of both in a single role?

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تم إضافة السؤال من قبل Wajih ul Hasan , Sr. Zone Manage - Industrial (B2B+B2C) Sales - Finished Lubricants , Chevron Pakistan (formerly Caltex Oil Pakistan Limited)
تاريخ النشر: 2014/08/11
IRPHAN GHANI
من قبل IRPHAN GHANI , Senior Management , A

I would not recommend merging the two roles into one as business development has a big role of identifying scope of improvements in all functional areas of the business entity for over all business development.

Sales in itself is a specialized field with very focused approach having prime responsibility of customers engagement to generate revenue and profit.

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