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Do you know the Bata shoes story in Africa?

It is an amazing story that I would like to share with you and perhaps your comment: At the end of the nineteenth century, just as colonial Africa was opening up as a market, all the manufacturers of shoes in Victorian England sent their representatives to Africa to see if there might be an opportunity there for their wares. All duly came back in time with the same answer. ‘Nobody in Africa wears shoes. So, there is no market for our products there.’ All, that is, save for the Bata rep. He came back saying, ‘Nobody in Africa wears shoes. So, there’s a huge market for our products in Africa!’ And that’s why signs promoting Bata appear all over Africa, even in the remotest of spots. It’s why Bata’s shoes are known as the shoes of Africa.

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تم إضافة السؤال من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed
تاريخ النشر: 2014/08/13
zafar abbas minhas
من قبل zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

YES.............. THIS STORY IS THE BASICS FOR ANY SALES MAN,,,, ATTITUDE MATTERS ,,,

IRPHAN GHANI
من قبل IRPHAN GHANI , Senior Management , A

Interseting! Need creation.

Salauddin Mohammad
من قبل Salauddin Mohammad , Sr. Manager, Software Development , Aspen Technology Inc

This is an interesting story, and a good lesson to learn from it..

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
من قبل VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Innovative thinking always pays. (The rep might have experienced a walking without shoes and demonstrated a secret trial)  The economic theory mentioned by Mr. Vinod Jetley is the Perfect answer for this. 

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

What is demonstration effect?

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Interesting ....thanks

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