أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
all the Factors mentioned can force a consumer to switch brand but often quality and media are the worst when a product percieved wrongly by the public, this factor forces immediate switching. price is often not a major factor because people who believe in quality will also spend money on good products think of Apple products, MERCEDES, BMW,Nike, starburks coffes etc. these products are cost differentiated, the day their quality is beyond expectation is the day their market dies. Quality strategy is one of the greatest factors in consumer perception.