What is the best way to persuade consumers ? "A discussion to find an innovative marketing technique !!"

Very good question indeed and I appericiate your sense of humor.

Although this is very good topic to discuss and as we know that, consumers do have very high level of chocies with him to choose for the product and services now, when we go to practical aspects than we would find that market always runs on three factors which are Brand Value, Person Value and Product Value. ( This is my practical experience)

So when brand value comes, there is certain percentage of market which is covered by brands and that is almost impossible to get that market move other than those brands for example, Samsung, Tide, Ariel, etc. These brands have regular and permanent market for them and also carry on from generation to generation.

Person Value : This is some thing different, person value is the word publicity, here, if I would say that this product is good and have low cost, than if you are mine good friend, most probably, you would buy.

Product Value : This is something very important, for example, NOKIA, once it was the most admired and most sold cell phone, but due to lack of continous vision and product upgrade its market share reduced from75 % to25 % and the gap was filled by Samsung.

So the best way is THAT WE SHOULD PUT OURSELVES ON THE PLACE OF ULTIMATE CONSUMER AND THAN THINK THAT WHAT I WANT, the answer you would get automatically.

I would like to know your views also and of respected members of this forum.

regards

Arinjay

There is no substitute to your personal initiative and passion to sell.However the fundamentals are:Three driving Priciples of Customer Focused Selling:

1.Focus on the Customer.

2.Earn the right to advance

3.Persuade through involvement.

Yes ! I agree with you sir..Arinjay !!

In my opinion, we have to follow some marketing technique inorder to get attention of the mass audience. The markering tool should be such that it should increase the brand value, personal value and product value. The consumers should feel certain value to the product and its quality. At the same time the consumers should be more loyal and committed to the product as well. I think, this can be achived through creating  brand communities. 

What you say ? 

MY BRO ARINJAY IS HERE WITH HIS SMART SPICY WISDOM,,,,,,,,,, FULLY AGREE WITH HIM ALWAYS.........  NO NEED TO ADD ANYTHING.

Enter the market, the righ time, with the right product, to explore a hidden opportunity.  Eg....the way Reliance net work started and launched,   The way the Bata Shoe Enterned South African market, The way Television companies entered first time in Indian market, The way certain pharmaceutical brands opened market for the Innovative products....It is something like customizing a prevailing innovative methods in  a way we need, i mean  extension with strategic modification.  

1. How you approach th hero's journey is the crux of all marketing.
2. Social media marketing, print marketing and adverts are only tools of conveying that story to the people that want to hear it. These means or marketing depend primarily on the budget allocated for marketing and the impact that type of marketing is predicted to make.
3. For a product, or brand to prosper in today's day and age it is important that more time/research and effort be given to the brand key instead of focusing on the means of marketing it only.

Experimentation 

Offers

I believe it is all about NEEDS,the winner is the company that really understand their segmented customers needs and attend it .

Agreed to the answers given by Mr. Arinjay & Mr. Alamgir Hashmi

Dear Hiras, Its a good question that you have put up for discussion. Believe me if there was a sure fire answer to this, then marketers would be the most sought after people on this planet. 

What i mean is it all depends on the product, the brand image that you have created and the methodology you use to reach your target audience. 

Let me give you an example - High street retailers in the UK are a worried lot today because e-com has eroded their customer base than any other competition can. Retailers there have tried everything that has been suggested above - they adopted a multi channel advertising strategy, they have been innovative, they have been creative etc. and yet business isnt making money and traditional retailers are closing shop faster than you can blink.

The reason is simple - somewhere down the line they have taken the customer for granted and failed to engage them productively. But when they realised this, it was too late to take corrective action. Also retailers built these huge stores in the hope of impressing customers but they only ended  up making their products costlier to sell and once customers realised this, they shifted loyalties.

Today's customer is value conscious but that doesnt mean they wont pay big bucks for something they perceive to be invaluable. Mercedes benz is the perfect example.

In my opinion as marketers, we have to first realise the need to engage our audience better and that means understanding their likes and dislikes and creating a brand of value or as in the words of Kevin Roberts of Saatchi & Saatchi, create lovemarks ! 

A brand becomes a lovemark when it transcends the barriers of loyalty, quality etc  and occupies a higher level in the customers mind - "I love that brand" ! And the means to achieve this doesnt just lie in the medium of advertising or the message, it is a sum total of everything that the brand has to offer - its employees + quality + customer service + after sales + cost + packaging etc. When as a comprehensive whole the brand projects an aura of love, then you have your customer for life. 

I agree with Sidrah, listening to your customer constantly and then acting on it would supplement all your marketing efforts. In the example i gave above, things would have been different for the high street retailers if they had woken up to the reality that ecom is the in-thing and that their customers want it. Today all the retailers like TESCO, Waitrose, JC Penny have a significant online presence and they are deemed to be surviving even though they are not yet out of the red ! 

A brand in India is doing just this - Godrej - it is acting on customer feedback and lauching products that are a boon - first refrigerator with an FM radio - now a washing machine with a collar dirt buster etc.

To cut my long story short - spending tonnes on marketing or being innovative alone is not going to help - listen to your customer and then build your brand and its image around their needs for after all it is they who are paying for it.

tell the the truth, be clear and concise in what you communicate. Be innovative, trustworthy and have strong ethics and a strong brand.