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How many times a call can be placed on hold. Does the customer become irate if the call is placed on hold too many times?
The customer will not get irate if you put them on hold properly.
A - asked permission
G - give the reason why you need to put on hold
E - give the exact time
and thank the customer for staying on the line.
For me it doesn't matter how many times the customer placed on hold as long as you handled the hold properly. One of the worst things you can do to a customer is put them on a blind hold and not tell them when you are coming back to the line. It is so important to warn someone before placing them on hold, and setting their expectations for the length of that hold.
Explain politely the reason for putting on hold. Need to inform that you will return their call in a minute. Apologize for inconvenience or thank the caller for holding. If you think it will takes for more time take the phone number and inform that you will call back.