What kind of trends are you seeing in sales and marketing sectors nowadays?

Dear Sirs After going thru the relevant subject matter from experts, I have collated the following points that spell out the recent developments in the field Marketing and Sales The most successful marketing strategies will be ones that are not only simple in nature, but promote goods and services that serve to simplify the consumer’s life, or even just their customer experience.
The recent trends in marketing e-commerce, tele-marketing & m-commerce Social Media Presence :every business is feeling obligated to create a dynamic presence on every social media platform.
Marketing will be more tied to revenue generation: Instead of just measuring lead generation, marketing’s worth to a company will start being weighed against sales growth.
This could entirely change marketing’s key performance indicators, which, ideally, will lead to a more effective marketing department altogether.
Mobile As medium to reach out to prospects :Last year, more people purchased smartphones than PCs.
While it feels like we hear the word “mobile” more than our own names these days, global marketers haven’t entirely caught up;90% of them have a mobile site, but only20% include mobile strategies as a fully integrated part of their overall marketing plan.
If nothing else on this list comes to fruition, count on “mobile” being a bigger, bolder line item on every major marketer’s strategy this year.
Direct mail is set to make a return: While marketing organizations have shifted to primarily digitally-focused strategies to keep up with the “information-inundated, smarter” buyer, it’s getting noisy out there.
Progressive marketers will harness the power of direct mail in conjunction with online marketing programs to differentiate their service offerings.
Code behind the WEB and applications : Digital marketing is the new standard, and shifting roles have ensued for marketers as a result.
Marketers will be increasingly challenged to have a working knowledge of the code behind the web and apps – HTML, CSS and Java – to fuel innovative marketing efforts.
Branding Resurges: The power of brand will resurge in2013 and beyond as a dominating force.
With eyeball impressions and interactions the new precious commodity in the world of digital marketing, the brand must create an experience.
Brand visualization, in the context of the digital world, will grow.
The aim being that the brand communicates trust, influences, and leads to an action.
Integrated Marketing Campaigns Take Center Stage Marketing Campaigns can be costly.
When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels.
Look for more focus in2013 on how to leverage different channels and integrate campaigns.
When developing campaigns, how integrating social media, content marketing, mobile, web, and newer emerging channels into the campaigns will leverage cost yet yield more results becomes a key driver.
Nurture Marketing Expands We have seen a growth in2012 in the concept of LEAD NURTURING.
The objective of course is to convert leads and opportunities into paying customers.
Look for nurture marketing to expand in2013.
We will see new ways to explore the concept of nurturing across the entire customer relationship spectrum.
Effective marketers will begin to see that lead nurturing alone is too narrow of a scope.
Retaining customers and creating long lasting customer loyalty is still one of the foremost goals of marketing and sales.
Look for marketing to play a greater role in – as well as assume responsibility for – top and middle of the funnel nurturing as well as post funnel nurturing strategies.
hope the above is useful.
thank you for drawing my attention to these developments

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