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Communication is the most effective tool for it. Never break a communication and customer engagement until you find the customer is delighted.
Create a distinction between you and your competitors. And in that distinction show your competence with your business reliability, commitment, etc... to have the edge over the others.
Competition alone may be a motivation for success
Success is not to overcome the others and the abolition of the opponent and get him out of the market, but that the success of the work itself with the presence of competitors is a success multiplier
Customer interactions are emotional exchanges as well as factual ones, so give your employees the tools to share a happy customer’s enthusiasm or reduce a frustrated customer’s tension.
When your staff members make customers feel truly listened to and not simply heard, customer satisfaction rises. If you give your customers the most effortless experience, they’ll choose you over the competition every time.
Make your customer feel at home, the first glance of the customer expecting support is very crucial, make a clear eye contact with a very positive body language, it should be welcoming. Half of the battle is won in this first one minute of interaction; try to deliver more than expected in service levels. In short we should put ourselves in the customer’s position and deliver whatever we would expect as a customer. This helps to a great extent in high value, premium fashion products.
1. Identify your buyer personas and target them
2. Offer superior customer service
3. Go extra mile to meet their needs
4. Price
5. Added value service
6. Build a trust and loyalty
Through Market intelligence find out what your customers exactly need and what is offered my yourself and by your competitors. Accordingly increase the quality of service which should be better than your competitor and of course above the expectations of your customers. Give value addition to the customers.
To compete others you need to do the following:
1- Near to the customer
2- understand his needs
3- provide the right solution in rigt way - make sure that your tesam & company can meet or exceed the customer expectations
4- get the feedback
