Sales or Customer Satisfaction? What should be more important for a Sales Professional and Why?

If Customer Satisfaction does not result in Sales, then you're obviously missing the point and coming short on your core function as a salesperson. So, Sales come first.

Then again, caring for Customer Satisfaction is another mean of growing your Sales through customer retention for instance and recurring sales.

The best formula would be to incorporate Sales Satisfaction as a Quality Assurance Metric across the Sales Department to realize both; Sales & Customer Satisfaction, in an effective and efficient manner, indeed with the use of CRM-for-sales programs for instance. 

BOTH BUT FOR SALES PROFESSIONALS SALES ARE LIKE GIRL FRIEND ,,, THEY ARE ALWAYS READY TO MEET , TAKE HER BY ANY MEANS........ THEY ARE ALWAYS HUNGRY FOR SALES ,, SOMETIMES THE PRESSURE OF MANAGERS FOR TARGETS MAKE THEM CRAZY ,,,, THATS WHY MODERN MANAGEMENT HAS SEPARATE DEPARTMENTS FOR CUSTOMER,S SATISFACTION,,,  GOOD DAY

Sales will bring to you immediate revenue. But the customer service will streamline your revenue and the potential for future inflows.

Customer service is more prominent than immediate sales. 

Good Day!!!In the modern sales jargon, the prime responsibility of a sales professional is to achieve the desired sales objective set by the compnay. Customer satisfaction is the job of CRM deptt.

In direct1-1 selling, professional sales people get their sales through customer satisfaction and the CRM deptt. has aminimal role in the sales process.

For long term relation you should concentrate on customer satisfaction, it will pay less in start but pay more in future, because satisfied customer will always retain with the business.

Sales resulting into customer satisfaction is important as it has several benefits for business growth.

Always : Customer Satisfaction .

Reason: Simply apply on yourself , What is Important for you . Yours Satisfaction or Everyone Tricks You.

customer satisfaction is the road to more sales and customer retension.i believe customer satisfaction is more relevant in this case.

 our sales strategy nowdays are based on relational selling,we build strong relationship with a customer through demonstrating excellence,integrity,professionalism..etc.we aim for a win win transaction were both parties are satisfied.

Customer Satisfaction is key to any successful sales transaction. Customer's satisfaction allows fortifying the customer's faith in your ability as well as your company's.

Customer's satisfaction guarantees repeated business.

Both are deeply intertwined and inseparable for a good sales professional. Sales can't happen without being customer centric. Alternately, you cant also be pleasing customers all the time and hurting your company & it's growth curve. 

A perfect blend of both works for me!!

it is the customer satisfaction ...because if there's have a customers satisfaction they will come back again and patronize the products...and it is a way that the business will still alive because of the most important life in business is customer.