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In the modern marketing jargon, communication mix is also known as promotional mix.
Communication mix covers promotion & mechandising. It is used to create awareness about product or service and also persuade the targetted customers to use & experience the promoted product / service.
Communication mix is mostly comprises of:
1- Advertising
2- Personal selling
3- Sales promotion
4- Public relation & pulicity
5- Interactive Marketing
6- Direct marketing
7- Events & experiences
and additionally
Sponsorships & viral marketing
When communication with:
1. Print media.
2. Digital media.
3. Traditional media.
AGREED WITH BRO. NASIR HUSSAIN,,,,,,,,,,,,,, NICE COMREHENSIVE ANSWER
