Purchasing power is very strong in the Middle East as the per capita income is very high. In my personal opinion with little exposure that I have of this territory, the product life cycle is very short. As the purchasing power is very strong, buyers look forward for the latest technology and the latest products launched any where in the global market. Thus for growth and survival, entrepreneurs have the biggest challenge to keep up with the availability of latest technology and rapid preparedness for the post sales inventories and related activities.
