Where is the problem, if sales representatives of the company don't have enough qualified leads and spend too much time cold calling?

1. Problem with the sale strategy

2. Theres a lack in marketing department

3. Problem with the company website

May be Cold calling is not effective as used to be in that markets now success rate is as low as3 percent in some developed markets. in That case company had to revise their sales strategies based on that market segment and train sales team accordingly.

Good Day!!!

Either the Rep. is ILL-TRAINED or the strategy has some flaws to correct.