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متابعة

What do you understand by the terms ATL and BTL in Marketing and Advertising?

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تم إضافة السؤال من قبل Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)
تاريخ النشر: 2014/09/20
Muhammad Ahmed
من قبل Muhammad Ahmed , Senior Area Manager , Taj Gasoline PVT LTD

  1. Above the line (ATL) and below the line (BTL) in organizational business and marketing communications, are advertising techniques, or different strategies companies use to sell their products.

Sohaib Naseem
من قبل Sohaib Naseem , Manager Advertisement Sales , Fashion Traders

ATL means (Above the Line) which includes Public Relations, Direct Mail & Sales Promotions through Media.

 

BTL (Below the Line) is a non media advertising and it uses less conventional methods than ATL but are highly measurable and givens proper data on ROI and other things