أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
ATL means (Above the Line) which includes Public Relations, Direct Mail & Sales Promotions through Media.
BTL (Below the Line) is a non media advertising and it uses less conventional methods than ATL but are highly measurable and givens proper data on ROI and other things