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How Product Packaging Affects Customer Buying Decisions?

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تم إضافة السؤال من قبل wasiq waheed , FRONT OFFICE SUPERVISOR(Looking for a New challenging position In U.A.E) , SHELTON HOTEL
تاريخ النشر: 2014/09/21
Faisal Malik
من قبل Faisal Malik , Consultant Business Analyst , Archen Engineering Consultants

Packaging matters a lot as someone said,1st impression is the last impression.

 

The very first thing a customer sees is packaging of the product, followed by specifications and price.

 

e.g. ladies related products are mostly glossy whereas men related product packaging are mostly  elegant, representing their preferences.

 

Ibrahim Hussein Mayaleh
من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

As Malik said, packaging gives the1st impression, it either attracts a customer or send him a way. Packaging was used to reflect the status of the company, quality and the brand. Nowadays, it is not the case anymore. But it is still a ways to let the customer look at the product and pick it up.

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agreed with mr malik muhammad

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