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You have a new product that is ready to launch, a new service, a new ad campaign, or a new website… at what point do you promote it internally?

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تم إضافة السؤال من قبل Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC
تاريخ النشر: 2014/09/22
Surbhinder S Dhillon
من قبل Surbhinder S Dhillon , Vice President - Marketing & Sales , DALAL STREET JOURNAL - Business & Investment Magazine

You serve food, when you are sure that it is ready, looks yummy and palatable, irrespective of it being served to the family (internally) or to the guests at a party (externally, in the market).   

Same with the product launch.

 

Ibrahim Hussein Mayaleh
من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

At the same time/ day you launch the product/ service/campaign...

Usually, it is very important to keep these things confidential until the launching date, mainly to prevent your competitors from knowing what you are up to.

wasiq waheed
من قبل wasiq waheed , FRONT OFFICE SUPERVISOR(Looking for a New challenging position In U.A.E) , SHELTON HOTEL

I think A new add campaign  is more effective for new product ,

that show the creativity of the company and product attributes.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
من قبل VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

You have to start the campaign without giving opportunities for your competitors to  influence in the market with ideas that may torpido your efforts but at the same time it should register in the minds of prospective customers and the market as a whole.  The timing depends upon case to case. A well matured balance to keep in the launching process ensure your success to score more. 

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