The platform you choose to be on depends a lot on what your business is, or what service you are delivering. As each platform will allow you to communicate with a certain type of target audience. Though among the two major social media platforms i.e. Facebook, Twitter there is a lot of overlap.
Below is a classification of some major SM platforms and the target audience you can find on it, this will help you decide what suits you best:
Facebook: The average age of the user base is 2 0- 40. Statistics show that images illicit more response and viriality.
Twitter: The average user base is 30. Links, current news and views dominate this medium and should be tweeted daily.
Pinterest – A largely female dominated user base. Since it is a virtual pin board, if you deal is products or personalized services that can be best represented visually this is your platform.
LinkedIn – A professional networking platform where the average age is higher about 30-45 years. Create a group and make sure your group has interesting and ongoing discussions at all times.
Google+ - Creating a group on Google+ is important from SEO perspective. So make sure you invest time and effort on it.
No matter which platform you pick to establish yourself, it is important that you are active on it and not sporadic. Also make sure your websites, email and print communication as information on your social groups so that more people can join.
