Customer Acquisition and retention via Social Media: myth or reality?

Reality with limited reach!

Reality but with big responsibility, Retention quite tough task but still possible. 

It is not a myth a reality,more you remain in touch with your customer through social networking sites more it strengthens the bond between you and the customer.

If you do it well, it will be  a reality.

It is of course a reality. Most of the businesses today are working out their social media strategies as it is low cost too. Future of any business will depend on their social media involvement now.

Social media gives  huge customer base to me. So it’s real .

Customer acquisition and retention absolutely happens in social media - it's up to you to decide whether the acquisition and retention will be for the long term or just for the moment.One way to think about this is to examine the way that your interactions are perceived. If you act in a genuine way, seek to gain knowledge and build relationships in social media (and be generally interesting and non-spammy), you'll gain customers. You may not gain those customers immediately and they may not be the customers you expect, and you will definitely gain them.Conversely, if you act in a spammy way, see online contacts solely as leads, and don't manage to create, communicate, and deliver unique value as an online social media account, your customers will leave. It's as simple as that.

Obviously a Huge Reality. 

It's a reality. 

No matter where you are with your social media program today, it is critical to understand that social media is constantly evolving. Yet, in this changing social landscape lies ample opportunities for you to both increase the value of your brand and drive ROI. With clarity around your goals and a process in place, you can measure the performance of these efforts and remain proactive in the changing landscape which results in customer acquisition and customer retention.

If used well, then it's "really" good for you.