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So now you know that responsive design is a clever idea that, with the right set up, will cut down on web maintenance and content creation. But how does that help SEO? Here are the things (reasons):
Google wants to send visitors to the sites that they want to see. When searchers navigate to your site and immediately return to search engine results pages, Google makes a note that your site might not be the best choice for that search term.
Don’t worry, a mobile site with the same content as the main site won’t be hit by Panda. But you’ll still have the same content on two places on the web, which is bothersome for you and could bring visitors to the wrong version of your site. A responsively-designed website means that content is only in one place on the Internet.
Google has said that it ranks sites optimized for mobile higher in mobile searches. Google recommends responsive web design, meaning your responsive designed site will rank as well on mobile search as a site designed specifically for mobile. That’s especially useful for...
With a responsive web design, a link to your main site is a link to your mobile site as well. Mobile sites are still new, so your competition in mobile search is going to have significantly fewer backlinks. A responsively-designed website will have the backlinks of your original site, even while competing for mobile visitors. It’ll give you an instant edge over there. And, as mobile usage rises and webmasters start linking to mobile sites, your backlinks from both mobile and desktop sites will combine for a stronger backlink profile.
Early adopter recognition
Making your site responsive now, when the topic is hot but largely unused, will get you noticed. Here are a few great examples:
