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Think of some common brands. How is their brand personality conveyed through their communications?

user-image
تم إضافة السؤال من قبل Fida Abo Alrob , Sr. Copywriter , Imena Digital
تاريخ النشر: 2014/09/28
zafar abbas minhas
من قبل zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

PEPSI ====  THE GENERATION NEXT ,,,,,,,,, 

wasiq waheed
من قبل wasiq waheed , FRONT OFFICE SUPERVISOR(Looking for a New challenging position In U.A.E) , SHELTON HOTEL

well through their punch lines

Like BMW = the ultimate driving Machine 

how? Actually Brand personality is made up of two elements, what your company wants your customers to think/feel about your brand and what your customers actually think/feel about your brand. Brand personality is communicated over time using all elements of the marketing mix; product, price, promotion and place (distribution). You must communicate the desired personality though your product, it’s quality, use, packaging.

Shahan Khan
من قبل Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Coke - Happiness for All.. There brand is communicated very effectively to there Target Market.

Muhammad Adeel
من قبل Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Brand = Nike

"Just Do It" .. Well communicated it's personality and there are lot of other brands too.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

The best example in front of all of us is :

Johnson & Johnson baby care products, there is very deep communication message which is untold or not filled by words, just a blank communication for the feelings of love between a mother and her kid. 

What could be the best than this?

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
من قبل VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Green Chilli

KFC

They have well communicated their brand personality through out.

Answers given by all the members are excellent.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

It's always by their Brand names followed by a unique unchanged slogan which would explain the richness of the brand

Nila Eslit
من قبل Nila Eslit , Content Writer for Fitness web , George Allen

Through the consistency in the color of product/company logos.  The logo itself, even if without the logotype, can communicate a thousand words and can be embedded in the minds of people.  Consider, for example, the logo of Twitter - once you see that light blue bird, you will readily know what it stands for. Now, try to change the color of the bird, and you will no longer associate it with the social medium.  That is the secret of maintaining a distinct personality of a brand.

جمال محمد عبدالمغني غالب الجرادي
من قبل جمال محمد عبدالمغني غالب الجرادي , أكثر من منصب , مجموعه من الشركات الصناعيه والتجاريه .

Agree with most of answers

Nasir Hussain
من قبل Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!!!

 

For me there are a few

 

NOKIA - Connecting people

GILLETTE - The best a man can get

Panasonic - Ideas for life

APPLE - Think Different

FEDEX - When there is no tomorrow

bachir menaceur ben messaoud
من قبل bachir menaceur ben messaoud , مراسل صحفي , جريدة النصر

Is transferred and consolidated enterprise image in the mind of the customer through various communication channels with all means and perhaps the most important things that reinforce the image of the institution in the mind of the customer is a good selection motto of the institution in addition to the excellent services and a lot of various kinds of publicity.

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