What are the most important things in customer service?

I think it's obvious, Customer Service .... Naturally. It varies from customer to customer. I wish there was a one size hat that fits all. But there isn't one. For example, A regular customer that you work with every week may require regular communication and that you keep them upto date on progress. But a customer who walks into a Store and may not buy anything, they need immediate answers to a question and politeness and if they bought something than a courteous clerk and speedy error free check out. A simple example of error free is that if they bought a pair of shoes then the clerk checks that both shoes are of same style and size. That's customer service for that customer. So you have to be the judge and mold the service to that customer's need. However in One kind of industry, almost all of Customer Service needs are the same and you just add on to the basic package. And if you really want to go above and beyond, then there are no guidelines for Customer Service, you do anything for the customer because that is the guidance given to you from the company. Hope this helps...

It is the Customer itself