What is AIDA in terms of sales and marketing?

Yup well explained

Well explained by Mr. Krishna.

AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

• A – attention (Awareness): attract the attention of the customer.
• I – interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
• D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
• A – action: lead customers towards taking action and/or purchasing.