Can we say that goodwill and brand value are one and the same?

NO SIR,,,,,,,,, GOOD WILL MEANS THE OVER ALL STRENGTH OF THE COMPANY IN MARKET & BRAND VALUE IS FOR ONE SPECIFIC PRODUCT.................

No, both are different things, goodwill is concerned with organization and brand value is concerned with a particular product or service.

Thanks for the invitation

Well............the answer is NO for sure

Both of them are different things

and i do agree totally with the answer given by Mr.:Zafar