Convey the Message?

Yes you can use mind-mapping to set your goals of design

What Makes a Good Logo? A good logo is the linchpin of a brand's identity, an immediate reflection of what this or that brand is for and what it stands for, even without words. In creating an effective logo, it is based on a number of key elements which should feature prominently: #### 1. **Simplicity** - A truly excellent logo is clean, uncluttered, and immediately recognizable at first sight. - Simplicity guarantees versatility, making it look great across different platforms, sizes, and mediums. #### 2. **Memorability** - A good logo should be unique and memorable. - Unique design elements or smart symbolism may help it get distinguished. #### 3. **Relevance** - The design should reflect the mission of the brand, industry, and target audience. - Colors, fonts, and imagery must evoke the right emotions and associations. #### 4. **Versatility** - A logo should look great in any format, whether it's on a website, a business card, or a billboard. - It should be effective in black-and-white as it would be in full color. #### 5. **Timelessness** - Avoid trends that may date. A great logo should be just as valid in 10 or 20 years as it is today. - Concentrate on classic design principles for longevity. #### 6. **Scalability** - The logo should be clear and of quality whether it's a small social media icon or a huge banner. #### 7. **Balance and Proportion** - A good logo is one that has a well-structured, balanced composition, pleasing in every respect. - Appropriately used negative space further enhances readability and thereby increases the impact. #### 8. **Emotional Connection** - The inner connection of the logo should be present with the end client it's targeted for. - Shows trust, professionalism, and says all about the brand. Following these principles, a logo effectively communicates the identity of its brand and creates a bond between itself and its audience.

Story Boarding could be a best way.