What are the top things to keep in mind when it comes to selling your business on your own?

True market value,you must know for sure how much is your business worth in today's market which is what is the most buyers are willing to pay.

Although there are several things that come into play, like finance, vendors , banking etc.. i will put a list that i know a bit.

1) Dont wake up someday and decide to sell.

2) Get a Planner

3) Organize

4) Dont get greedy

5) Identify your dream team

6) Hit the web

7) Customer requirements in market based on product you looking at , as customer taste and wants matter a lot too.

8) Tell your employees

9) Keep business secrets from buyers making agreements with them

10) Consistent

11) Statergise your buyer and dont be ridiculous

12) Have some empathy on individual buyers

13) Competative is the key price

14) Dont fixate on cash , sometimes although cash is king...

15) realistic approach

Phew my brains are getting heavier now.... hahah hope i have matched you expectation with few in the list.