Professionals say: to be a good sales person you should be a good listener. Why is listening so important while you are the one who is gonna sell?

Listening is very important of course and actually it is the only way any sales person can close a deal.  If you listen you will be able to understand the exact customer needs, concerns and issues and hence you will be able to address them and provide "THE" right solution to satisfy their needs.  Selling whatever you have to any customer will not work, you have to satisfy each customer's specific needs and to satisfy their needs you have to know them and to know them you have to listen and observe.   A good listener excels in whatever he does, not only in sales, because he listened, observed and understood before taking action.  

Good Listener understand the need of his customer and address the right product to the right customer.I assure you guys that it is an opportunity for cross sell especially if you were able to open the mind and heart of your listener by using the customer service CARE Theory.   Marwan

As excellent communication entails two way communication between sender and receiver of the message. To receive, one needs to decode the message which requires listening skills. So the sales person will do a lot listening to get all the customer needs specifications so that he or she may be able to sale an alternative product which also meet the customers needs in the event of the required item being out of stock. In this case a customer feels great when they are heard and alternatives suggested. This in turn assures u of a return customer and also customer refferal due to your good customer support or service. For me it's, YES

A product has the feature and the advantage of the feature is Benefit. Even though the salesman's duty is to sell, the prospect will not be willing to buy if the salesman is going to offer a particular feature of his product for which the prospect does not have a need. Hence if the sales man listens to the prospect then the customer directly or indirectly will reveal his need and the sales man now can easily understand which is the most suitable feature of his product that can satisfy the revealed customer need. Based on this the salesman can clinch the deal, So Just asking questions and listening to the customer's answer is the best way to clinch a deal.  Hope i have answered your question.

It is crucial to be a good listener in customer service. One can't understand and help a customer without listening to his concerns, knowing his needs.

Listening is very important because to close a contract with the customer you have to answer a lot of questions inorder to convince and gain trust of customer. 

because of small equation as below :

 

 More Listen = Know more of Customer Needs = More sales = More stability = more bonus :)  

You should know what they want .. to give them what they want 

listening is very important to know the needs of the customer and their suggestions and question in what are you are selling to them

If a sales person is not a good listener than how can he get the feedback and how can he answer the questions which are asked by the customer and its also very important to be a good listener for a sales person for his after sales services.

 

Yeah you need to listen more in order to understand whether your target customer is really interested in your goods or no and also this will save your time and his/her as well .