ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

Which background is a better complementary for a strategy manager? Marketing, Finance, Sales or Supply chain?

user-image
تم إضافة السؤال من قبل Akbar Bakhshmand , Production / Business Analysis , Saipa Corp
تاريخ النشر: 2013/06/28
Bernard Menettrier
من قبل Bernard Menettrier , Sales Director , German Imaging Technology

I would consider that the answer is dependent on the company looking for a strategy manager.
Or reverting the comment, considering which complementary skills a strategy manager wants to acquire, targeting specific industries/companies.
All of these elements are important, there is probably no way to build a solid strategy without considering Finance, Sales, Marketing and Supply Chain (plus probably few other aspects such as HR, Innovation).
Now, individual companies put more emphasis on one or the other, this is also what differentiates them and builds their competitive advantage.
Just to reflect on the excellent research from Tracey and Wiersema (1997), what makes/made IBM, Apple and Dell? IBM focus was a unique approach to Sales, Apple was all about Innovation, Dell was all about their Supply Chain, giving each of them a unique winning value proposition.
Does not mean that they were not considering other elements, but their Strategy was highly guided by these specific elements.
To summarize, I would suggest that the better complementary background depends on the company you work for, or the company/companies you'd target.

SERAJUL AREFIN
من قبل SERAJUL AREFIN , Material Controller , General Motors of Canada

Create Inventive Solutions

Shafeek Sahib
من قبل Shafeek Sahib , FREELANCE CONSULTANT , CLINICAL SYSTEMS

Finance ,while you work to develop a strategy it must be within the organisation's Financial framework

Muhammad irfan ullah Irfan
من قبل Muhammad irfan ullah Irfan , Army Officer(Major) , Military Service

Marketing followed by Supply Chain and Sales

مستخدم محذوف‎
من قبل مستخدم محذوف‎

change your plan to perform mission .

Ammar Shami MSc  CSE CME PMP
من قبل Ammar Shami MSc CSE CME PMP , Business Development Director MENA , Boskalis

The strategy is derived from Market Dynamics. All strategies are based on customer's voice. 

You start from customer's voice and go backward to finance and supply chain. Try to have customer centric organization. 

المزيد من الأسئلة المماثلة