State the relationship between international market targeting and positioning.

Targeting

After segmenting the market based on the different groups and classes, you will need to choose your targets. No one strategy will suit all consumer groups, so being able to develop specific strategies for your target markets is very important.

There are three general strategies for selecting your target markets:

• Undifferentiated Targeting: This approach views the market as one group with no individual segments, therefore using a single marketing strategy. This strategy may be useful for a business or product with little competition where you may not need to tailor strategies for different preferences.

• Concentrated Targeting: This approach focuses on selecting a particular market niche on which marketing efforts are targeted. Your firm is focusing on a single segment so you can concentrate on understanding the needs and wants of that particular market intimately. Small firms often benefit from this strategy as focusing on one segment enables them to compete effectively against larger firms.

• Multi-Segment Targeting: This approach is used if you need to focus on two or more well defined market segments and want to develop different strategies for them. Multi segment targeting offers many benefits but can be costly as it involves greater input from management, increased market research and increased promotional strategies.

Prior to selecting a particular targeting strategy, you should perform a cost benefit analysis between all available strategies and determine which will suit your situation best.

International Market Positioning:

The positioning process creates a unique place for the product in comparison to 

competitors. Product position summarizes consumer opinions regarding the specific 

features of the product. Product position represents what currently exists. Product 

positioning states the goal that marketers have in mind. Marketing activities can be 

designed to shape a product’s position over time. The airline Virgin Blue in Australia 

was perceived by consumers as focused on meeting the needs of leisure fliers, which 

constituted the brand’s position. Virgin Blue’s marketers used the product positioning 

process to include meeting the needs of business travelers. To create this position, the 

company introduced a new business cabin class, and increased its flights on key routes 

for business travelers. The marketing goal was to shift the company’s position through 

positioning activities.5

Numerous variables influence positioning, including the features of the product, 

the price, methods of distribution, packaging, the support services provided, and 

interactions with members of the company. Two key elements of product position 

are the way customers view the product and the product’s standing relative to 

competitors

I can't add more than what mr. Vrindavan has said.