A potential customer is disrespectful during sales call. What will you do?

I would advise to go with answer number2 as by nature the client does not know you, which means it is not personal, and the good salesman should be able to absorb then switch the client's behaviour with his own good attitude.

I will go for option2. A sales person should always be positive. On a sales call, there is no room for arguments. He should avoid his disrespectivenes with a smile. A smile can do a lot in your sales call.

Understand the customer needs and then proceed with the dialogue on sales

If you go into dialogue he will feel that you are challenging him. That makes him keep going and you will never win this dialogue, especially if you have a respectful behavior. It will for sure affect your chances to reach your sales objectives.

If you ignore his behavior, he will see it as ignoring him personally. That will make him feel more abused and insulted. He will focus on that rather than you sales call.

My advise is:

- not to take such issues personally.

- look at your sales objectives the major issue and his behavior as a minor issue

- Try to understand the reason behind his behavior. Usually such behavior comes from feeling confused, afraid, ignored, intimidated or undervalued. This need allot of explanation, but you can look for it on the internet. I usually make some respectful reactions to tell him "you treat me bad, but I treat you good, who is better?" Of course I don't say that, but that is the message from my reactions.

FOCUS ON BOTH,,,,,,,,,,,,,,,, REAL SALES MAN MUST HAVE ABILITY TO CONVERT INNITIAL ::: NO ::: OF CUSTOMER INTO ::: YES ::::

A sales person has to be well behaved in nature. He cannot afford to be an impulsive character. If the potential customer is disrespectful then it should not bother him or take it personal. He has to fully concentrate on his goal. The external matters in life should not disturb you inner peace. Just ignore the situation and carry on with the sales objective. 

ignore the behavior of my client focus on my objective with respect until i convince the client to my product,,,

Focus on both is only option for us. But if he is  behaving disrespectful, it can be because of his previous experience. So first  we should ask him about his thinking and any previous bad experience, many of these costumers explains everything and their reason of misbehaving. we should apologize for that and make him feel like we are also in same shoes. After this we should promote him product and assure him that he will get all the things in right way. It can take one or two calls more but conversion is sure.    

Focus on both , trying to convince him politely with good behavior 

2. Ignore his behavior & concentrate on your sales objective

However you should also try to find out the reason for his behavior . If it due to any bad experience he has has with your company, you may want to take a note of it and try to rectify it. If you already know the reason and corrective measures are already in place, you should try to pacify the customer by stating this so that he is comfortable dealing with your company.

Focus on both, a good sales agent can read between the lines of a potential customer.