أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
This is an advertisement expense control strategy.
An advertising budget method whereby the advertiser uses test markets to examine the sales level and profitability of advertising spending levels that are higher and lower than the spending level currently being used by the advertiser. The advertiser may decide to adapt to either a higher or lower spending level depending on test market results.
