أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Niche market would relate to a specific market and if you are able to customize or tailor a successful strategy as per that specific and small market.
Market leader strategy is the one designed successfully by a leader in its segment and followed by other companies in that segment.
Niche marketing refers to competing within a narrowly defined market segment with a specialized offering. In essence, the firm virtually becomes a ‘big fish in a small pond’.
Market leader are dominant firms in an industry with the largest market share. Many times, only one firm is acknowledged as the market leader.
A Marketing approach for a product or service with features that appeal to a particular small market is Niche Marketing strategy. But Market leader strategy is a market strategy adopted by a Market leader who commands the respect in the market. Hope my answer is correct.
The difference is already there in the names of both way, rest I agree to all
I agree with mr Pathiyill's definitions of both strategies