What is the most important when comparing offers from suppliers: A.history of the supplier B.Quality of goods C.Quality of service D.Price

Dear Rida Issa, 

For me, every aspect plays an important role for the success of any business specially when we are talking about the Products/ Goods/ Services.

I guess, at first the most essential phase for any product success is definitely the Quality of service focusing specially on the Customer Centricity. 

Of-course, nothing is perfect at initial phase nor to100% so the feedback of the customers plays an important role for improving the product and thinking in deep for the marketing strategy for any company.

I believe that every product starts from the following process:

Think > Visualize > Discuss > Implement > Proceed > Feedback > Product Development > QA> Implementation for the next phases of the Marketing Strategies > Working more on Improvement Areas > Never Stop at the certain point !

Thanks !!

Syed Waqas Saghir

Internet Marketing Expert, SEO & SMO Consultant, IT Trainer

Digital Marketer at United Nations Association of Pakistan

It depends on the context of the goods/services required and your business requirements.

If the goods/services are common commodity which the quality and specifications can be easily quantified and measured, then price would play a bigger factor.

However, if it is a specialized item, you would give greater emphasis on non-price criteria, such as quality, track records, proposal methodology/design.

Lastly, it will also depends whether the availability of your expense budget. A tighter budget would require more price competitiveness and the weightage accorded to price should be relatively higher.