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Customer Value Analysis is a powerful tool that should be used to better define a company’s products and services because it provides a better understanding of what customers value most. In addition it allows a company to view its performance relative to the competition. This information allows the management to focus its quality improvement activities on areas where it will be most beneficial and pertinent to its respective customers. Customer Value Analysis often leads to new product line extensions, the development of higher quality web content, and an optimal marketing strategy.
Very good question
Well if we talk about high profile business, surprisingly we will find that Customer Value Analysis is at its BEST, just consider BMW, Jaguar or any other high profile brand we will not see too much public advertisements or public expressinonals but they continue to have business in good volume, so from where does the business come ?
Simply that is the answer that how valuable is the Customer Value to them.
Regarding to considerations I am agreed to Mr. Padmakumar
I agree with mr Pathiyil and like the example mentioned by mr, Dadhich