What is SEO and SMO? and How does it work?

SEO : Search Engine Optimization-- Subjective in nature and rich with collection of search results and Information oriented.

and

SMO: Social Media Optimization- Objective in nature with interactions with subjects with relationship building.

SEO- Search Engine Optimization is the goal is to drive traffic to your Web site. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a Search engine like Google, Bing, Yahoo and other search engines.

 

 SMO- Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as Social media sites and blogging. 

 

SEO Means Search engine optimization &

SMO Means Social media optimization

In short,

 

SEO - (Search Engine Optimization) Optimizing your website for Search Engines. 

SMO - (Social Media Optimization) Optimizing your social media profiles such as your facebook fanpage, twitter profile, googleplus, linkedin profiles etc.

Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways: Your company comes up early in search engine results, You’re mentioned or recommended by another person or website they visit, or They already know about your company and go looking for you Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online. What is Social Media Optimization? Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially. Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others. What SMO is Not If you’re looking to improve your SMO, it’s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group just to seed links to your content is actually counterproductive, to both SMO and SEO. Social shares carry a lot more weight when they’re coming from someone else. In addition, indiscriminate link-spreading without engagement and participation will get you unfollowed in your social networks—which in turn drives down your authority.

I am less related to Technological aspects, in short SEO is the process to make streamline availability of any thing on internet and SMO is to optimize social medias according to the needs of company to make approach.