What do you think ..who adapts more the principle of aggressive campaign (Pepsi or Coca-Cola) ?

Coca Cola MENA executes one aggressive campaign per annum. Usually in Ramadan. This comes in the form of Pan Regional TVC, online, direct marketing, events and so on. However, big emphasis of a Coke campaign is always on KSA and then GCC countries. 

Obviously, PEPSI includes all aggressive Football and Cricket players in their ads.