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What is the best way to ensure customer loyalty? Why?
· By being loyal to internal customers- employees at all level
· By being fair and committed to the customers ( inside as well as external )
· By delivering what is promised
· By being customer centric
· By being a provider of value for customers money
· By being a solutions provider to customer
· By not being indulging in one time transaction but by being a true partner in their success
· By being a Socially, environmentally and financially responsible business organization.
· By being an organization that cares for customer's customer needs
· By being a people ready organization
· By being a business that aims to ensure attainment of life time value of the customer. etc
Trust and Integrity are the most important and desirable characteristics not just for Marketing but for the entire organization and its brand value that is “ Brand value” as seen through the eyes of the customer. The organization or the customer to be loyal to the brand, he expects certain behaviour and values from the brand and the organization behind.
In today’ s globalizing business environment, Competition keeps intensifying , consumer behaviour is changing, requirements for service quality is growing and technologies develop very quickly, customer expectations are increasing, margins are reducing, product life cycles are shortening. Being customer centric is the ever present need of the corporates. Whatever a corporate does is always for the customers. Companies cannot exist if they do not have customers. Therefore the core values that do not address the customer expectations, simply do not serve the company in its endeavor to continue to do business and achieve growth.
In order to offer the best products, the highest quality and outstanding service, a corporation needs to understand its customers and consumers better than their competitors do. If is succeeds in this, it can look forward to successful growth in all its markets.
The answer is plain and simple irrespective of the countries cultural practices. The best way to building long term customer loyalty is by constant regular feedback between the brick 'n' motor businesses and their customers.
Try calling them after the purchase to say 'Thank you ("The Thank You Economy)
and follow up through personalized phone calls on holidays birthdays and promotions.
Stay away from annoying emails and annoying texts that ask you to participate in competitions. Don;t make money out od these texts and emails use them to build better EQ.
by delivering what is promised
