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What will you do if you get to know that your competitor started a campaign targeting your customers?

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تم إضافة السؤال من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed
تاريخ النشر: 2014/11/02
Aashish Khurana
من قبل Aashish Khurana , Ex : Marketing Manager - International , Quad Life Sciences Pvt Ltd

Sir, its an open market - if he has done & taken this step . Like rightly said - Have we worn bangles (No) - So, let us be ready for a fair competition . It is always healthy for business to grow & shows there is a demand for the product in question .

مستخدم محذوف‎
من قبل مستخدم محذوف‎

competitor and competition over customers is not new in any field you are operating in.

Simply make sure your entire customer journey (intended at any point of touch with your own customers) is performed at the very best.

If you are not yet looking at big data, then it could be the right moment to do so.

You may find terrific inside and bring new ideas on the table by just having more data to look at.

an interesting speech on how big data works at  www.ted.com

hussein alTaeey
من قبل hussein alTaeey , Head of internal communications, corporate communication , Zain iraq

SINCE IT IS YOUR COMPETITOR SO OBVIOUSLY YOU HAVE THE SAME TARGET AUDIENCE,EXCEPT YOU HAVE TO LOOK WHAT EXACTLY YOUR COMPETITOR WANT TO GET FROM YOUR SHARE IS IT THE CAMPAIGN SHOWING THEIR QUALITY, PRICING, NEW OFFER OR A NEW PRODUCT?  THEN YOU HAVE TO TAKE A MOVE, NOT RIGHT A WAY BUT AFTER THEIR CAMPAIGN IS END TO TAKE YOUR TIME AND THEN YOU TAKE THE LEAD WITH YOUR CAMPAIGN FROM DIFFERENT PART OF THE MATRIX.AT THE END EVERY CAMPAIGN YOUR COMPETITOR DID THEY DID TO OVERCOME YOU AND YOU HAVE TO BE READY AT ANYTIME FOR THIS AND YOU HAVE TO BE ALREADY PLANNED FOR YOUR REACTION BUT THE BEST THING YOU WILL DO IS TO TAKE A LEAD AND LEAVE THE HEADACHES FOR THE REACT TO HIM.

Mian khawar sohail
من قبل Mian khawar sohail , In charge all over in marketing , Safaks International

It's very simple we will more facilities our coustmer without dicres our price

مستخدم محذوف‎
من قبل مستخدم محذوف‎

With the same target market it is not surprising.  Copy and Paste is a huge compliment.  Finally, it has been said many a time that keep your friends close and your enemies closer, this is the very reason for that.  If you keep them close, you know what they are doing, it is not a surprise and therefore if you are capable, you can plan and manage the impact of their marketing.  

Shaheen Mohammed
من قبل Shaheen Mohammed , Automotive Service Manager , Petromin Stellantis KSA

They are putting campaign because they were poor in their service, so we must give more and good service to the customers with out making a another campaign by losing our money. if we go with that  a new campaign we will lose our quality and customer satisfaction & customer also lose trust on us.

In my whole work experience, customer goes to the company where he/she gets best & better service and loyalty of the employer showing towards them and they will not go for cheap offers given by rival company. Because once customer earns trust from us they believe us from any other parties.

padmakumar pathiyil
من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy

Very simple. we will reciprocate the same to our competitor.

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

If he is a competitor, target group is same. Make your existing campaign shriller so that competitor's campaign gets drowned out.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Create a new campaign targeting their audience/main product but offering a better deal/better terms. 

Zubair Ahmed Khan
من قبل Zubair Ahmed Khan , Operations Executive` , Colour Pearl Printing W.L.L

Bring always innovation in ur products or services..... it helps u to maintain yr product image in customers eyes........

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Be better than competition.

المزيد من الأسئلة المماثلة

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