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Are the Brand Strategies same for B2C & B2B marketing?

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تم إضافة السؤال من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy
تاريخ النشر: 2014/11/05
Subhranshu Ganguly
من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO

They would not be the same as the customer base would be different. In B2b selling u have to be thorough with product knowledge as the purchaser would be an expert in the field.  There is no place for false ads like buy1 and get1 free as the other person know well that the co will charge for2 products. As the payment amount would be large theamount of credit or discount offered would decide which side the deal goes.

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