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Production Planning comprises of planning all resources to achieve the desired product (or service, but production planning is mostly co-related to manufacturing). Reources may be contain labour (including skills and availabiliy), materials and tools.
Production planning and all Resources to achieve the daily good quality production and costing and timely delivery.
Production Planning is the Managerial activity which decides the following factors
1. What to Produce?
2. When to Produce?
3. How to Produce?
4. How much to Produce?
The " Product plan " is the plan you make to achieve the target required of the product from the points of view :
* - Quantity
* - Quality
This plan should be incountered by " Time " limits.
While, the " Brand plan "is the plan you make to increase the " Market Share " by concentrating on the points of view:
* - Increasing Sales.
* - Improving product Design.
* - Innovative product introduction.
* - Market requirement Studies.
So, the difference is in the way of vision to the product itself .
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