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متابعة

How to Measure ROI on CRM Systems?

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تم إضافة السؤال من قبل Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company
تاريخ النشر: 2014/11/11
Subhranshu Ganguly
من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO

Enterprise resource planning (ERP) is a business management software—usually a suite of integrated applications—that a company can use to collect, store, manage and interpret data from many business activities, including:

Product planning,

costManufacturing

or service delivery,

Marketing and salesInventory management

Shipping and payment.

ROI would be return on investment on the marketing cost. CRM would be a part of enterprise resorurce pllanning that would be looking after the key resource for a co the customers. If the co has a strong crm the roi for the marketing dept would be high which would help in reaching the targets for Enterprise resource planning.

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